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Special Olympics Asia Pacific has teamed up with leading sports content provider ESPN STAR Sports (ESS) and mobile media startup Affle, presenting a mobile application to generate donations in support of Special Olympics athletes.

‘Pinch A Dollar for Special Olympics’ calls on smartphone users to download the Pinch messaging application with 100% of the net revenue accumulated going to Special Olympics. Within the Pinch app, consumers are also able to donate in denominations of $10, $20, $50 Singapore dollars or any other unique amount.

The partnership was launched in Singapore, with Special Olympics Singapore athletes, Special Olympics Singapore President Dr. Teo-Koh Sock Miang, ESPN STAR Sports’ Paras Sharma, Vice President of Marketing and Corporate Communications, and Affle Founder and Chairman Anuj Khanna Sohum.

Key speaker International Global Messenger (2005-2009) and current Special Olympics Asia Pacific volunteer Hanako Sawayama talked about how Special Olympics helped her evolve from a budding bowler into a poised athlete spokesperson. Her accomplishments include speaking at events such as the 2010 Special Olympics World Winter Games Opening Ceremonies.

Hanako is proud to be a Special Olympian, because “we are given opportunities to train and compete in Olympic-type sports and we always do our best. We train as hard as any athlete.”

Visit Pinch for more information on how to download for iphones and other smartphones, and check out the Pinch Special Olympics ad right here!

One thought on “The Power of Sports in a PINCH

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